About

Every great journey begins with a simple belief – ours was that life is meant to be lived naturally.

At Whitown, we started with one vision: to create a space where purity, tradition, and craftsmanship come together. What began as a small step to bring natural, handmade cosmetics into everyday life has now grown into a trusted marketplace for authentic, handcrafted, and soulful products.

We believe what touches your skin, your body, and your home should be free from harmful chemicals, filled with natural goodness, and crafted with care. That’s why our handmade soaps, shampoos, lip balms, oils, and lipsticks are made using safe and nourishing ingredients – gentle on you, and kind to nature.

But our journey didn’t stop at cosmetics. Along the way, we fell in love with the beauty of handcrafted art and tradition. Today, Whitown proudly brings you an array of treasures – from wooden utensils and décor pieces to clay and brass idols, antique collectibles, and handmade wonders from the creative community of Auroville, Pondicherry.

Every product we curate carries a story – of the artisan’s skill, of traditions passed down through generations, and of a way of life that values quality, sustainability, and authenticity.

Our Promise

• Pure & Safe – Only natural, chemical-free, and handmade products.
• Authentic & Honest – Every piece is chosen with love and trust.
• Sustainable & Responsible – Supporting local artisans and eco-friendly practices.

At Whitown, we’re not just a brand. We are a community that celebrates the goodness of nature and the soul of craftsmanship. When you choose Whitown, you don’t just buy a product—you bring home a piece of tradition, purity, and care.

Welcome to Whitown. Welcome to a healthier, more natural way of living.